Reaching the elusive millennial homebuyer
Article from

A wise man once told me “People don’t care how much you know until they know how much you care.” Taken a step further, people like to work with those they know, relate to and trust. Now that the next generation of homebuyers and sellers are coming to the forefront, how do you establish and build relationships with them?

More importantly, how do you bridge the gap between the mythical belief they have of who a “sales person” is and what you actually do? Simple: Show everyone the real you.

As a millennial in the real estate industry, the ability to leverage what I already know about my generation and how we go about conducting business is vital for my agency. Simply put, millennials research, assess and decide.

Depending on what we find in our initial investigations, will determine whether we’ll put forth additional efforts to learn more about a particular person or business. In layman’s terms: first impressions are everything — and in the case of millennials, it starts with your online presence now that we are in a digital age.

I have come across with a variety of agents, brokers and agencies on their websites, blogs and socia…………………continues on
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First-Time Home Buyer? You Need This Glossary
Article from Times of San Diego:
A home for sale in San Diego. Photo by Alexander Nguyen

By Cannon Christian

Purchasing a home is a life-changing investment, but the California Association of Realtors found that 43 percent of first-time homebuyers do not completely understand the home buying process. A big decision like buying a first home, combined with confusion about the process, can lead to a detrimental financial mistake.

In honor of April being Financial Literacy Month, here is a glossary of 12 commonly misunderstood terms to guide first-time buyers through the buying and negotiation process.

Times of San Diego
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